After popping in to check out Xiaomi's newish robot dog earlier today, we returned to the space this afternoon to get a closer look at the electric vehicle it announced at CES back in January. The car is the latest in a long line of consumer electronics companies looking to make a mark on the automo Contact online >>
After popping in to check out Xiaomi''s newish robot dog earlier today, we returned to the space this afternoon to get a closer look at the electric vehicle it announced at CES back in January. The car is the latest in a long line of consumer electronics companies looking to make a mark on the automotive space, including Sony and, by most accounts, Apple.
But where Sony''s Afeela push is very much a collaboration with Honda (with both companies owning a piece of the company), Xiaomi is going it alone on the branding front. Also, unlike others, the SU7 “full-size high-performance eco-technology sedan” has a rough release timeframe, with plans to arrive in China at some point next year.
As Sean noted in his writeup of the original news, among other things, Xiaomi has access to China''s rapidly expanding EV supply chain. The company has also been working on "HyperOS" for years — it''s kind of one operating system to rule them all, as it were. Accordingly, the focus of its MWC this year is "Human x Car x Home" or "Redefining connectivity."
Beyond these tidbits, the company isn''t offering a lot of specifics around the vehicle. Xiaomi declined my request to sit down with a representative to dig into things a bit further. Instead, the company told me, it prefers to keep information limited to the speeches given by the spokespeople semi-regularly in the booth.
Here''s what I can say: The SU7 is a car — and a nice-looking one at that. It was parked inside Xiaomi''s MWC booth atop a rotating platform. This model is the same blue color as the images released during CES.
Xiaomi’s transition from “Smartphone x AIoT,” the "Human x Car x Home” smart ecosystem seamlessly merges personal devices, smart home products, and cars. This facilitates seamless connectivity of hardware devices, real-time coordination, and driving advancements, as well as collaboration with industry partners. Designed with a vision to adapt to your needs, this proactive ecosystem is designed to seamlessly adapt to your needs, both current and future.
More than just an open source technological advancement, Xiaomi HyperOS features system-level innovation designed to foster unhindered cross-device collaboration and ensure consistent operations across areas of Xiaomi’s integrated smart-life platform. As the foundation of the "Human x Car x Home” smart ecosystem, it integrates over 200 product categories incorporating 600 million global devices, and covering more than 95% of user scenarios.
Brian Heater is the Hardware Editor at TechCrunch. He worked for a number of leading tech publications, including Engadget, PCMag, Laptop, and Tech Times, where he served as the Managing Editor. His writing has appeared in Spin, Wired, Playboy, Entertainment Weekly, The Onion, Boing Boing, Publishers Weekly, The Daily Beast and various other publications. He hosts the weekly Boing Boing interview podcast RiYL, has appeared as a regular NPR contributor and shares his Queens apartment with a rabbit named Juniper.
Slated to roll out in China next year, it’s another entry into an increasingly crowded market for EVs. It’s also another attempt in this software-obsessed world to match up the technology people find in their phones to what goes on inside their car.
Xiaomi might have a shot. That’s because the car will run Xiaomi’s “HyperOS,” a new architecture the company has been working on for more than six years that’s supposed to be dynamic enough to power everything including phones, smart home systems and cars. The goal is a more seamless experience, one where your apps and preferences are ready to go no matter where you are.
This is not a new idea by any stretch. It’s the same pitch Faraday Future’s founder originally gave many years ago when promoting his original electric vehicle project in China, a part of his tech conglomerate at the time.
Efforts to take everything in-house, though, tend to get complicated. Apple has spent years working on its own car project, but has repeatedly pivoted and shifted focus. Volkswagen tried to build up its own powerhouse in-car software team but has struggled mightily. Tesla has developed a robust in-car software experience for its vehicles, though it has resisted CarPlay and Android Auto in favor of maintaining control of its screens.
Xiaomi stands apart, then. Thanks to the proliferation of a dominant electric vehicle supply chain in China, plus the rapid advancement (and sinking costs) of electric vehicle technology, it’s now possible for deep-pocketed companies like Xiaomi to attempt something like building a car that is ready-made for its software. It’s not exactly alone, as Huawei is also backing its own EV startup in China. But Xiaomi is the most fully integrated effort to date.
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