BYD is China''s best-selling automaker and brand. In December 2023, sales increased by 45%, bringing the year''s total to 3,024,417 vehicles, up 61.9% from the previous year. In August 2024 alone, it announced achieving total monthly sales of 373,083 New Energy Vehicles.
This is not the first time the Chinese EV company has expanded into Africa. In January 2024, BYD announced its expansion into Rwanda. This came two years after it entered Kenya, another East African nation.
In June 2024, Kigali-based electric vehicle (EV) company Ampersand partnered with BYD to enhance electric motorbike development and deployment, where Ampersand will purchase batteries from BYD to build around 40,000 electric motorcycles by the end of 2026.
On the expansion into Zambia, Tue Nyboe Andersen, Executive Director of BYD, stated, "I started the journey of bringing BYD to Zambia four years ago, together with my wife Angelika, and with the encouragement of my father-in-law Joe Huwiler from Pilatus.
"We have created PEM, Pilatus Electric Mobility Zambia Limited, which is the electric mobility arm of Pilatus Engineering. It was a great experience to see my first BYD vehicle, and it fuelled me with further excitement and determination to bring BYD to Zambia."
On September 5, 2024, BYD, in collaboration with the Pilatus Group, officially launched three new all-electric models in Lusaka, Zambia. The new arrivals include the BYD ATTO 3, BYD SEAL, and BYD DOLPHIN, offering Zambian consumers a range of options from SUV to hatchback and sedan.
The unveiling event attracted significant attention from local media, industry experts, and automotive enthusiasts. Each model features BYD’s advanced blade battery technology, ensuring high safety standards and impressive range. This launch marks a major step for BYD in expanding its green and innovative transportation solutions in the Zambian market.
To enhance its market presence, BYD has also placed prominent advertisements at Lusaka International Airport and surrounding roads. Additionally, the company opened its first Zambian showroom at Foxdale Court Mall, a leading eco-friendly shopping center, which includes Zambia’s first 60-kilowatt fast-charging station for electric vehicles.
Steve Chang, General Manager of BYD South Africa and Regional Director for Southern Africa, emphasized, “This launch is a significant milestone for BYD as we bring cutting-edge green technology to Zambia and continue to drive the growth of the electric vehicle industry in Africa.”
Tue Nyboe Andersen, Founder of Pilatus Electricity Mobility, expressed excitement about the launch, stating, “After years of dedication, we are proud to see BYD’s exceptional products finally available in Zambia. This is a major achievement for us.”
With this expansion, BYD’s presence in Africa now spans 10 countries and regions. The company plans to further its reach across the continent, increasing its service network to meet the growing demand for electric vehicles.
China''s best-selling automaker BYD is set to launch its first showroom in Zambia this month in partnership with Pilatus Electric Mobility Zambia (PEM), marking the electric vehicle manufacturer''s latest move into Africa.
BYD has been training a local team to support customers post-purchase and continues its global expansion. In 2023, the company sold over 3 million vehicles, a 61.9% increase from the previous year.
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